Marketing automation is here, and has made its way into every business and every industry. Using an automation system can help make mundane tasks more manageable and increases your business’s efficiency in the process. No longer will you be a slave to social media or email blasts, as marketing automation can create those posts in […]

By Adam Witty Remarketing is a powerful online advertisement strategy, targeting the consumers who already showed interest in your product. Instead of seeing online ads that are completely irrelevant to them—which used to be a lot!—they see you. Innovations in technology have completely transformed how we, as business leaders, can market our services, making it […]

With more than a billion websites on the internet, it’s going to take a lot for your brand to stand out from the crowd. At the same time, even if someone does visit your site, it’s likely they will only spend a few seconds scrolling through your content before moving onto the next site. This […]

Payment processing has taken several major leaps forward over the past two decades. As the internet has opened up new possibilities for processing payments, as well as new ways to pay for things, businesses have been forced to adapt. Now, consumers are starting to have higher expectations for SMBs; they’re paying attention to the latest […]

Knowing how to write a marketing plan is key to small business success. That’s because in order for your marketing to succeed, you need to have a plan of attack—also known as a marketing plan. You may have written a marketing plan as part of your business plan when you started your business. Or you […]

Your business’s story can entice people to buy from you. Storytelling can draw customers in, hook them, and make them empathize with you. A good story can make people trust your business and build brand awareness. You therefore need to know how to tell your business’s story effectively. At my business, Patriot Software, our story […]

With more than 2 billion users worldwide, social media can provide your company with a ripe opportunity to engage with customers and showcase your brand. Creating a strong social media following can also help you become the preferred brand with your customers, and significantly improve customer loyalty and reach. To assist you with your social […]

Finding top talent isn’t easy, nor is it cheap. Small businesses are especially at a disadvantage when it comes to recruiting employees because they may not have the funds to spend on attracting top talent to their firms. And once great employees have been hired, retaining them becomes equally challenging. Larger companies are able to […]

By Jake Rheude Outsourcing. It used to be a bad word. The kind of cost-cutting move that could dilute a brand if done wrong. But times have changed. Today, the outsourcing game is more ambitious than ever. Thanks to developments in software, cloud computing, and automation, the savviest businesses use outsourcing not only to keep costs […]