Knowing how to write a marketing plan is key to small business success. That’s because in order for your marketing to succeed, you need to have a plan of attack—also known as a marketing plan. You may have written a marketing plan as part of your business plan when you started your business. Or you […]

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Your business’s story can entice people to buy from you. Storytelling can draw customers in, hook them, and make them empathize with you. A good story can make people trust your business and build brand awareness. You therefore need to know how to tell your business’s story effectively. At my business, Patriot Software, our story […]

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With more than 2 billion users worldwide, social media can provide your company with a ripe opportunity to engage with customers and showcase your brand. Creating a strong social media following can also help you become the preferred brand with your customers, and significantly improve customer loyalty and reach. To assist you with your social […]

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Finding top talent isn’t easy, nor is it cheap. Small businesses are especially at a disadvantage when it comes to recruiting employees because they may not have the funds to spend on attracting top talent to their firms. And once great employees have been hired, retaining them becomes equally challenging. Larger companies are able to […]

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By Jake Rheude Outsourcing. It used to be a bad word. The kind of cost-cutting move that could dilute a brand if done wrong. But times have changed. Today, the outsourcing game is more ambitious than ever. Thanks to developments in software, cloud computing, and automation, the savviest businesses use outsourcing not only to keep costs […]

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Nearly seven years ago, Michelle Schroeder-Gardner started her blog, Making Sense of Cents, to share her experience of paying off student loan debt and holding herself accountable. The last thing she expected was it turning into a million-dollar business. But in 2017 her business brought in $979,000, and the following year it earned $1.5 million, […]

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No matter what industry you’re in, there’s plenty to be learned from other companies in different markets. Take the dating app Bumble, for example, which started out to help people find dates, but has since expanded into connecting new friends and business contacts. After Bumble CEO Whitney Wolfe Herd left Tinder, which she also co-founded, she […]

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It doesn’t matter if your business is a startup stage or has been around for years, a marketing budget isn’t optional. It allows you as a business owner to see how much money you are spending, where you’re directing your efforts, and how much money you have on hand. More specifically, according to Jessica Lucas, a […]

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Got ROI? I sure hope so. Return on investment is a pretty critical thing in business. Without it, you’re eventually going to go out of business. Despite this, a lot of businesses are doing a lot of social media marketing—and very few of them can say for sure that they’re generating any kind of return on […]

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Is there a silver lining to customer complaints? Yes, there is—in fact, smart business owners consider customer complaints solid gold. In this post, I’ll explain why customer complaints matter, what you can learn from customer complaints, and how to make the most of them to improve your business. Why customer complaints matter Businesses of all […]

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